IQ Ideas Ltd.
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 We're regularly asked for advice from small business owners about how we have successfully taken IQideas Ltd from a small one product company, to an international brand exporting a range of products to the world market, within the space of two years. 

As a company, we realised that there was a real gap in the New Zealand market for sound, practical advice for small business owners.  The ‘Cult of Coaching’ which has developed in recent years, focuses predominantly on personality issues holding back the individual.  This seems to have shifted attention away from critical business imperatives such as: managing cash flow; developing strong sales channels; streamlining the logistics of getting product to market; accessing funding etc.  Although Coaching can play an important role in leveraging business growth, we felt there was a need to redress the balance.

Andrew’s background in senior level management, including running the New Zealand affiliate for one of the world’s largest healthcare organisations, allows him to bring a true business focus to the advisory process. Drawing on experiences in both the corporate and SME worlds, IQideas have created a boutique consulting business that deals with the ‘brass tacks’ of business and supports business owners in a cost effective, targeted way.

If you would like to have a free no obligation chat about your business, please call Andrew on 06 877 9258 or email him at andrewbaker(at)

We hope we can provide you with the business advice that we couldn’t find when we started our company!



Hear what our clients say about our consulting service

Andrew’s business development and marketing/sales experience, as well as his energetic, intelligent and creative approach to developing our business have made Andrew an invaluable member of our team. Andrew operates with the utmost integrity, always providing advice and completing tasks on time and to a high standard.

Jennifer Mciver and Richard Latham
Wishbone Design Studio Ltd

… They also explained more complex processes in everyday terms, even re-explained anything we didn’t quite understand as often as needed! They’ve recognised our tight budget as a charitable trust and helped us work within that effectively.

They are creative, skilled, enthusiastic, encouraging, easy and professional to work with. We wouldn’t hesitate to recommend them to others.

Tricia Irving Hendry
Resource Development Manager

Andrew has been working with Canine Spirit for over 3 years now providing business planning advice and coaching.  I've enjoyed the professional and friendly service he delivers and would highly recommend him.  He focuses on your individual business needs and can reliably deliver practical, strategic advice as well as act as a great sounding board to brainstorm ideas with.  Andrew has not only become a important partner to our business as we dip our toes into overseas manufacturing, but has also become a good friend.

Carolyn Cresswell
Managing Director
Canine Spirit,,

Without Andrew and Briggita Baker we would not have been able to take our business forward to the point it is at today. The help and advice Andrew has given us regarding manufacturing in China, and his negotiating skills have been invaluable. He is willing to share his contacts and his expertise and always follows up thoroughly and professionally. Briggita did a particularly good job of the business plan for us which has served us well for a variety of purposes including funding. They have been both supportive and flexible in every area. From working with them closely over the past two years I would not hesitate to say they are honest, reliable and genuine - with a passion for what they do and, more importantly, an ability to deliver.

Karyn Hay and Andrew Fagan
Lee Maxwell & Associates - Morocat Boat

For further client endorsements, or for a free no obligation chat, please email andrewbaker(at) or call 06 877 9258.